Last year 6% of the Dutch dairy farmers switched to another animal nutrition supplier. This is considerably less than their colleagues in the pig and poultry farming sector.
Since 2002 AgriDirect examines the loyalty of farmers to their animal nutrition supplier. This year again they were asked who their animal nutrition supplier is, how satisfied they are with this supplier and if they are willing to talk to a competitor. Moreover, AgriDirect inventoried the background of the farmers who indeed switched to another supplier. In 2011 about 5.200 pig and poultry farmers and more than 15.500 dairy farmers have been interviewed by the AgriDirect telemarketers.
Poultry farmers still switch most
For years poultry farmers switch most compared to pig and dairy farmers. In 2011, over 14% of the poultry farmers switched to another animal nutrition supplier. In 2010 this was about 15%. In the pig farming sector 10% switched supplier; 1% more than last year.